Hans P. Vriens to lead ADA Cosmetics in North America 

ADA Cosmetics, one of the world’s largest manufacturers of hotel cosmetics, has appointed Hans P. Vriens, an experienced entrepreneur and marketing strategist, to lead its North American business. As Managing Director & President of North America, Hans P. Vriens will drive ADA Cosmetics’ growth in the North American region and further strengthen the brand in one of the world’s largest and most dynamic hotel markets.

Hans P. Vriens looks back at an impressive career holding top management positions at companies such as Procter & Gamble, Mars, and Red Bull. He played a pivotal role in establishing and expanding the Red Bull energy drink in North America, showcasing his capabilities in introducing and cultivating iconic products and brands.

“Due to his comprehensive expertise in strategic leadership, he will help us accelerate our growth and gain significant market shares. With our long-standing presence in North America and Hans P. Vriens’ impressive track record, we are perfectly prepared for a successful future”, says Lutz Huebner, CEO of ADA Cosmetics.

“I am excited about the new challenge of further strengthening ADA Cosmetics’ position as a leading provider of cosmetic products for the hotel industry and offering our hotel partners top-notch solutions that deliver unforgettable experiences to their guests,” says Hans P. Vriens. “With our pioneering role in hygiene, sustainability, and innovative dispenser systems, we will drive ADA Cosmetics into a leadership position in North America.”