Hydro Touch: a new experience of wellness, like a refreshing dip in the ocean

Hotel guests are invited to take a sensory journey to the ocean, and feel the cooling touch of a sea breeze, as they relax and unwind with Hydro Touch amenities from ADA Cosmetics. With a new name and inspiring modern design, this bestselling line delivers an immersive aquatic experience.

Uniquely fresh and revitalising, powered by superior skincare expertise

The ocean is calling. Inspired by the life-giving power of water, ADA Cosmetics reveals Hydro Touch, a rejuvenating wellness collection that offers a sensory reset for body and mind.

Formulated with natural aquatic ingredients including sea minerals and algae extracts, together with moisturising vitamin E, the highly effective yet gentle Hydro Touch formulas support skin functions, leaving the whole body feeling renewed and revitalised.

A highlight of the collection is a deeply nourishing hand and body lotion, scientifically proven to moisturise skin for 24 hours[1]. This product is the only one of its kind in the hotel cosmetics sector to boast this attribute, and ensures that travellers can enjoy all of the lotion’s hydrating and soothing benefits without having to reapply it during the day.

The sensory touch of the sea

“We are delighted to present this exciting relaunch of one of our most-loved brands, developed in-house by our skincare experts”, says Gerd von Podewils, CMO of ADA Group. “Guided by our mission of putting beauty into travel, the ocean-inspired formulas of Hydro Touch empower guests to start each day feeling uplifted and energised.”

Leading in sustainability and circularity

Customers can choose from four innovative ADA Cosmetics dispenser systems for this exciting new line: SmartCare, SHAPE, press + wash or the market leader’s new mono-material pump dispensers.

The pump dispensers by Hydro Touch are made from up to 100% PCR PET and fully recyclable. In 2024, the company will take its commitment to circularity even further by upgrading the composition to ocean-bound plastic, in cooperation with Plastic Bank.

The bestselling SmartCare system is also a mono-material design, offering the easiest and most complete recycling of any dispenser solution on the market.

Hydro Touch is Cradle to Cradle Silver® certified, as is ADA Cosmetics’ entire product portfolio, a first in the hotel amenities business.

Patented innovations for perfect hygiene

ADA Cosmetics’ dispenser solutions also guarantee superior hygiene, protecting the health of every guest.

Proven by the renowned Rhine-Waal University of Applied Sciences in Germany to be the world’s most hygienic dispenser system, SmartCare features a patented membrane system, protected by a Safe Lock Seal, which ensures 100% protection against back contamination.

The company’s SHAPE and new mono-material pump dispensers both incorporate a patented drainage system, which separates air and liquid for maximum protection. Unsurpassed in the hotel amenities category, the design was named as safe and hygienic by the Rhine-Waal hygiene institute.

Developed in harmony with nature

The Hydro Touch formulas are pH skin neutral, vegan and powered by natural active ingredients, while being free of potentially harmful “nasties” including parabens, silicones, microplastics and mineral oils. The packaging has been redesigned with a new clean and minimalistic logo, in an aquatic colour palette of sea blue and white.

Reminiscent of a dip in the ocean, the exclusive collection fragrance is fresh and invigorating. It awakens the senses with a combination of lemon, grapefruit and sage essences, combined with notes of pure tea, and hints of cedar, patchouli and moss.

The Hydro Touch hotel amenities line will be available for order placement from the end of March 2024.

[1] Corneometry test on 20 women aged 24-62 years old, following a single application of HYDRO BASICS Hand and Body Lotion (baseline measurement at start and concluding measurement after 24 hours).