ADA Cosmetics premieres the world’s most sustainable accessories programme

Continuing to deliver on its commitment to sustainability, the market leader reveals two completely reworked hotel accessory lines. The advanced new collections, EcoEssential and EcoGreen, are crafted predominantly from renewable and circular materials to avoid plastic waste.

Conscious hotel accessories, for a more sustainable choice 

With these two new collections, ADA Cosmetics makes clear its ongoing commitment to the circular economy, and to eradicating plastic waste.

The new EcoEssential collection offers a tasteful, simple accessories range with a neutral design, proving that a more sustainable approach to dry amenities can also be beautiful and affordable.

The premium EcoGreen collection combines natural colour, texture, and materials with an understated finest aesthetic.

“Our mission is to create the most sustainable dry amenities in the world,” says Gerd von Podewils, CMO of ADA Cosmetics. “The launch of our latest EcoEssential and EcoGreen collections is an exciting step in our journey, and there is more to come.”

Presented in environmentally responsible packaging

 ADA Cosmetics is committed to the Pack4Good initiative from the NGO Canopy, and supports its mission to protect the world’s forests, species, and climate, while helping to advance the rights of indigenous communities. Pack4Good calls on its supporters to refuse, reduce or reuse packaging, buy responsibly managed paper, and innovate through the use of new materials. All of the paper-based packaging for both accessory collections is certified by the Forestry Stewardship Council (FSC), thus supporting its goal of healthy, resilient forests for all.

The EcoEssential line uses FSC Mix packaging, which is made with a mixture of materials from FSC-certified forests, recycled materials, and/or FSC-certified wood.

The EcoGreen line uses packaging with the highest possible level of certification: FSC Recycled, made from 100% recycled materials to protect precious forest resources.

Developed using natural and renewable materials

 Throughout both collections, plastic has been removed wherever possible, and replaced with natural materials such as bamboo, wood, or cotton. Every product has been reworked to a more sustainable design. For example, toothbrushes and razors now have bamboo handles, synthetic shoe-shine sponges have been replaced with cotton shoe mitts, and sewing kits now have wooden buttons instead of plastic.

Where use of plastic is unavoidable, for example in a shower cap, only PCR plastic is used, in line with ADA Cosmetics’ commitment to circularity. PCR plastic directly combats plastic waste by recycling material already in existence.

An exciting sustainability journey continues

 The premiere of these two new collections is the first phase in the full relaunch of all ADA Cosmetics’ accessories lines in 2024. “We will continue to pursue our commitment to being the most sustainable and innovative provider of high-quality hotel amenities now and in the future,” says Gerd von Podewils.

For more information about the EcoEssential and EcoGreen collections, please visit Sustainable Accessories – ADA Cosmetics (ada-cosmetics.com)

EcoEssential: affordable, tasteful simplicity and a neutral design.

EcoGreen: understated, naturally textured with a premium look and feel.